PR, Crisis Management & Marketing Support | SHH! PR
Sometimes you don’t need another PR campaign.
You need someone to step back, look at the bigger picture and work out what should happen next.
Our strategic PR consultancy helps businesses and leadership teams from defining their positioning and reputation strategy to identifying opportunities and deciding where PR can make the biggest difference.
Monthly PR strategy, minus the retainer bloat
For businesses with a capable in-house team who just need someone in the room asking who actually cares about this. You keep the delivery. We keep you honest.
Most PR goes wrong before a single word is written – in the planning meeting where nobody asks if anyone outside the building will care. That’s the gap this fills. One Chartered PR Practitioner, two focussed sessions per month, no agency machinery, no junior account team learning on your budget.
What you get:
PR is a means to an end.
Before recommending media coverage, thought leadership, social content or a campaign, we want to understand what you’re actually trying to achieve.
We start there.
Then we work out what needs to change.
We bring an outside perspective — asking the questions that can sometimes be difficult to ask internally and challenging assumptions when they need challenging.
The result is often a much clearer story.
Creating a clear direction for your PR based on your business objectives, audiences and market.
Bringing your messaging, channels and audiences together around a consistent approach.
Developing the stories, messages and language that make your business easier to understand and remember.
Understanding your current reputation and developing a plan to strengthen it.
Identifying the publications, journalists, subjects and opportunities that matter to your audience.
Turning your expertise into a credible point of view that can build authority and influence.
Identifying potential risks and preparing your communications before you need them.
Finding the idea, audience, channels and approach that can turn a business objective into an effective PR campaign.
A strategy document that sits in a drawer isn’t much use to anyone.
Our consultancy is designed to give you practical direction.
That might mean a clear PR strategy, a messaging framework, a media plan, a campaign concept, a reputation programme or a roadmap for your internal team.
We can then help you put it into action, or hand it over for your team to deliver.
Either way, you leave knowing what to do, why you’re doing it and what success should look like.
Communications decisions often sit at board level.
A change in positioning, a major announcement, a reputational issue or a new market can affect the whole business — not just the marketing team.
We provide senior-level PR advice to founders, CEOs, leadership teams and marketing directors who need an experienced communications perspective.
That can mean being the person in the room who asks:
What are we actually trying to change?
Who needs to believe it?
What will make them believe it?
And what happens if they don’t?
Strategic consultancy doesn’t have to mean signing up for an ongoing PR retainer.
We can provide focused support around a particular challenge or decision.
1
A fresh assessment of your current PR, positioning, messaging and opportunities.
2
A complete strategy built around your objectives, audiences and market.
3
Developing the idea, narrative, channels and activity before you put the campaign into action.
4
Senior communications advice for founders, CEOs and leadership teams.
5
An experienced PR perspective available when important communications decisions arise.
Strategic PR can help you:
The objective isn’t to create more activity. It’s to make sure the activity you’re doing has a reason behind it.
Strategic PR consultancy provides senior-level advice and direction on how a business should manage its public relations and communications.
It can cover areas such as PR strategy, positioning, messaging, media strategy, reputation, thought leadership, executive profiling and campaign planning.
No. Strategic PR consultancy can be a standalone project or an ongoing advisory relationship.
Some businesses use consultancy to develop a strategy that their internal team delivers, while others use it alongside an external PR agency or marketing team.
Yes. We can assess your business objectives, audiences, market position and existing communications before developing a practical PR strategy and roadmap.
Yes. A strategic PR review can look at your current positioning, messaging, media activity, coverage, opportunities and overall approach.
The aim is to identify what is working, what isn’t and where there may be opportunities you’re currently missing.
Yes. Clear messaging is often the foundation of effective PR.
We can help develop your core narrative, key messages, positioning and supporting stories so your business communicates consistently across PR, marketing, digital and leadership channels.
Yes. Strategic PR consultancy can include direct support for founders, CEOs and senior leadership teams, particularly around positioning, reputation, media opportunities and significant business announcements.
Absolutely.
Part of strategic PR is understanding what is genuinely interesting to an audience or journalist — and separating that from what is simply important to the business internally.
You don’t need to do more.
You need to know what matters, what doesn’t and where your attention will have the greatest impact.
We bring an experienced outside perspective, challenge the obvious answers and turn communications problems into practical strategies.
Think first. Then make some noise.
