PR, Crisis Management & Marketing Support | SHH! PR
Your reputation can take years to build.
Sometimes, it only takes one story, one mistake or one unexpected event to put it under pressure.
We help businesses build stronger reputations, prepare for difficult situations and communicate with confidence when things don’t go to plan.
From proactive reputation management and stakeholder communications to crisis planning and hands-on media support, we help you stay in control of the story — before, during and after a crisis.
The first ten minutes decide the next ten years
The fastest way to lose a decade of goodwill is to write the wrong statement in the first ten minutes. We’ve protected seven-figure contracts by getting that ten minutes right.
What you get:
The best time to think about your reputation isn’t when something has already gone wrong.
It’s now.
We look at how your business is perceived, what people are saying about you and where potential vulnerabilities might exist.
Then we help build a stronger, more consistent reputation through clear messaging, thought leadership, media relations and strategic communications.
Because a good reputation isn’t just about what you say about yourself.
It’s about what other people believe about you.
A crisis doesn’t give you much time to think.
“What do we say?”
That’s where preparation makes a difference.
We help you establish the processes, messaging and decision-making frameworks you need before something happens.
And if it does happen, we’re there to help you assess the situation, shape the response and communicate clearly.
Understanding how your business is currently perceived and defining how you want it to be understood.
Making sure communications are clear and consistent for customers, employees, stakeholders and the public.
Building the profile and credibility of senior leaders while ensuring their public presence supports the wider business.
Establishing your people as credible voices on the issues and subjects that matter to your industry.
Building strong relationships with journalists and ensuring your business has a considered voice when it matters.
Monitoring and managing the information, coverage and conversations that shape how people find and perceive your business online.
Identifying potential reputational issues early and developing a communications approach before they become bigger problems.
Preparing for and responding to significant events that could damage trust, reputation or confidence in your organisation.
Preparation isn’t about predicting exactly what will happen.
It’s about knowing what you’ll do when something does.
We can help you identify potential risks, establish responsibilities, prepare key messages and develop a practical crisis communications plan that your team can actually use.
That means less panic.
Fewer rushed decisions.
And a much clearer path through the situation.
Our role is to help you understand what is happening, assess the potential impact and decide how – or whether – to respond.
Not every issue needs a public response.
Sometimes the opposite is true.
The important thing is knowing the difference.
Every crisis is different.
It could be a serious complaint, data breach, product issue, leadership change, legal dispute, operational failure or negative media story.
Whatever the situation, the fundamentals remain the same: understand what has happened, establish the facts, decide what needs to be communicated and make sure the right people hear the right message.
Our crisis communications support can include:
You don’t need to wait for a crisis to work with us.
We can provide ongoing reputation support, working alongside your leadership, marketing or communications team to strengthen how your organisation is perceived.
That can include:
Ongoing reputation management
Consistent activity designed to build credibility, visibility and trust.
Crisis preparedness
Planning, scenario work and communications preparation before an issue occurs.
Executive reputation
Building credible and consistent profiles for senior leaders and spokespeople.
Issues management
Helping you identify and manage potential reputational challenges.
Crisis response
Experienced communications support when something has already happened.
A strong reputation programme can help you:
Build trust and credibility
Strengthen stakeholder relationships
Increase confidence in your business
Establish industry authority
Protect your brand during difficult situations
Prepare your team for potential crises
Respond quickly and consistently
Reduce reputational uncertainty
Support recovery after a crisis
Give senior teams greater confidence when dealing with difficult issues
The goal isn’t to make every problem disappear.
It’s to make sure you’re prepared to deal with the ones that matter.
Reputation management is the process of understanding, protecting and strengthening how an organisation is perceived by customers, employees, stakeholders, journalists and the wider public.
It can include PR, media relations, thought leadership, stakeholder communications, online reputation and issues management.
Crisis communications is the planned and reactive communication used when an event could significantly affect an organisation’s reputation, operations or relationships with its stakeholders.
It focuses on providing accurate information, responding appropriately and maintaining trust during a difficult situation.
Before there is a crisis.
Preparing in advance gives your team time to identify potential risks, agree responsibilities, develop key messages and understand how to respond under pressure.
Yes. We can provide communications support during an active situation, helping assess the issue, develop messaging, prepare statements, handle media enquiries and coordinate communications with relevant audiences.
The first priority is establishing the facts and understanding what has happened before deciding on the response.
Yes. Media handling can form part of our crisis communications support, including responding to journalist enquiries, preparing statements and supporting spokespeople.
Yes. Online reputation can include media coverage, search results, social media conversations, reviews and other publicly available information that influences how people perceive an organisation.
We can help develop a proactive strategy for strengthening your online presence and responding appropriately when issues arise.
Yes. We can prepare senior leaders and spokespeople for difficult interviews and challenging questions, helping them communicate clearly and confidently when the pressure is on.
We help make sure that when they do, they see a business that is prepared, credible and clear about what it stands for.
Build the reputation now. Be ready for whatever comes next.
