PR, Crisis Management & Marketing Support | SHH! PR
We get you talked about. You get on with the business.
Strong PR doesn’t happen by accident. We plan, create and deliver the stories, press activity and opportunities that keep your business visible, credible and moving forward – across UK national, trade and regional media.
Media relations, press office, story development and press-facing content. If you also need social and wider marketing content, see out Full-Service PR & Marketing Support.
What you get:
PR isn’t simply about getting your name into the media.
It’s about building a reputation people trust, finding the stories that deserve attention and making sure the right audiences understand what you do.
We provide full-service PR support for ambitious businesses and organisations, combining strategic communications, media relations, digital PR, thought leadership and reputation management to create visibility that has a purpose.
Whether you need an ongoing PR partner, extra support for an internal marketing team or a campaign built around a specific objective, we shape our approach around what you actually need.
You don’t have to choose between doing PR yourself and handing everything over to an agency.
We can work alongside your existing marketing, communications or leadership team, providing additional expertise and resource where you need it.
That might mean:
Ongoing PR support
A consistent programme of media relations, content and thought leadership.
Campaign support
Additional resource and expertise for a launch, campaign or major announcement.
Outsourced PR
An external PR team acting as an extension of your business.
Strategic PR consultancy
Senior advice when you need to understand what to say, where to say it and how to respond.
The level of support can change as your business changes.
Good PR starts before the first journalist is contacted.
We look at your business, your audience, your market and the things you want to change. Then we find the stories, messages and opportunities that can help get you there.
Our PR support can include:
Good PR starts with knowing what you are trying to achieve.
We develop PR strategies around your business objectives, audience, reputation and opportunities — identifying where PR can make a genuine difference rather than simply creating activity for the sake of it.
That means deciding what to say, who needs to hear it, where to say it and when to make the most impact.
PR increasingly happens online.
Digital PR combines traditional media relations with content and search to build visibility across news sites, industry publications, websites and search engines.
We develop stories and campaigns designed to earn attention, coverage, links and authority — helping PR work harder across your wider digital presence.
Your people often have more to say than your company website suggests.
We help turn knowledge and experience into credible points of view that can be used across the media, LinkedIn, industry publications and other relevant channels.
This can include:
Opinion articles
Expert commentary
By-lined articles
Executive profiling
Interviews
Speaking opportunities
Research-led thought leadership
LinkedIn content
The objective is to establish genuine expertise, rather than simply putting someone’s name on an article.
We build relationships with relevant journalists, editors and publications and identify opportunities for your business to be part of the conversation.
That might mean proactive pitching, responding to breaking news, offering expert commentary or developing a story from scratch.
The aim isn’t simply to generate coverage.
It’s to get your business into the right media, in front of the right audience, with the right message.
Not every business needs a full-time PR team.
Our outsourced PR and press office support gives organisations access to experienced PR expertise without having to build everything internally.
We can work as an extension of your existing team, handling day-to-day media enquiries, proactive pitching, press releases, journalist relationships and PR opportunities.
Support can be ongoing or brought in around a particular campaign, launch or period of increased activity.
PR needs something worth saying.
We create content that gives your PR activity substance — from press releases and opinion pieces to research, articles, campaigns and digital content designed around the audience and the story.
Every piece has a job to do, whether that’s earning coverage, demonstrating expertise, supporting search visibility or giving your wider marketing activity something useful to work with.
Sometimes one story isn’t enough.
We create integrated PR campaigns around ideas that can generate sustained attention and give your audience a reason to engage.
Campaigns can include media relations, research, creative content, digital PR, social media, influencers, events and thought leadership — depending on what will work for the objective.
People often buy into the people behind a business as much as the business itself.
We help founders, directors and senior leaders build credible profiles around their expertise, experience and point of view — creating opportunities for media coverage, speaking, thought leadership and industry recognition.
The aim is to build authority and visibility without turning personal profile into personal promotion and to raise the profile of your senior leadership team.
Good corporate communications make sure the people who matter understand what your business is doing and why.
We help organisations communicate clearly with employees, customers, stakeholders, partners and the wider public — from business announcements and organisational change to important updates and ongoing corporate messaging.
The result is clearer communication, greater confidence and fewer opportunities for the wrong message to take hold.
Being quoted in the media is one thing. Being good at it is another.
We prepare spokespeople to handle interviews, difficult questions and unexpected lines of questioning with confidence, clarity and control — without sounding like they’ve memorised a script.
Training can cover broadcast, print, online and crisis interviews, helping your people understand how journalists work, what makes a strong answer and how to stay on message when the pressure is on.
Reputation takes time to build and can change quickly.
We help businesses understand how they are currently perceived, identify potential risks and develop communications that strengthen trust and credibility.
That can include proactive reputation programmes, stakeholder communications, executive positioning and monitoring of relevant media and online conversations.
When something goes wrong, there is rarely time to develop a communications strategy from scratch.
We help organisations prepare for difficult situations and provide communications support when an issue becomes public.
That can include crisis planning, messaging, media handling, spokesperson preparation, reactive statements and ongoing reputation management.
Being prepared means making better decisions when the pressure is on.
PR can support a range of business objectives, including:
Increasing brand awareness
Building credibility and trust
Generating media coverage
Raising the profile of senior executives
Establishing industry expertise
Supporting product and business launches
Reaching new markets and audiences
Strengthening online visibility
Supporting SEO through digital PR
Managing reputation
Preparing for potential crises
Creating commercial opportunities
The important thing is to start with the objective rather than the activity.
Full-service PR support can include PR strategy, media relations, digital PR, press office support, thought leadership, corporate communications, reputation management, crisis communications, executive profiling, content and PR campaigns.
The exact mix depends on the organisation and its objectives.
A PR campaign is usually built around a specific objective, launch, announcement or idea and has a defined timeframe.
Ongoing PR support provides a more consistent programme of activity, helping a business build relationships, generate opportunities and maintain visibility over time.
Yes. Outsourced PR can provide businesses with experienced PR expertise without the cost or commitment of employing a full-time internal PR team.
It can also complement an existing marketing or communications team when additional resource or specialist knowledge is needed.
Digital PR can support SEO by generating authoritative media coverage, relevant links, brand mentions and useful content.
It should work alongside, rather than replace, technical SEO, website optimisation and a wider search strategy.
Yes. Crisis communications support can include preparation before an issue occurs as well as hands-on communications advice when something happens.
This can involve messaging, media handling, spokesperson preparation, statements and reputation management.
PR measurement should reflect the objective.
Depending on the campaign, this can include relevant media coverage, audience reach, quality of publications, share of voice, backlinks, website traffic, engagement, brand visibility, enquiries and other agreed business outcomes.
We don’t believe businesses need PR simply because everyone else is doing it.
There needs to be a reason.
A story worth telling. An audience worth reaching. A reputation worth building. A change you want to create.
We’ll help you work out what that is — and then build the PR around it.
One call, no pitch, no obligation. We will tell you honestly whether PR is your next best move or whether something else needs fixing first. If it is the latter, we will say so, even though it costs us the work.
Book a discovery call today, you run the business. We’ll make sure people know about it.
