You are not invisible.

You are being misunderstood.

Those are completely different problems, and only one of them gets fixed with a press release.

Shh! PR builds the kind of reputation you can actually spend.

See what we’ve done

The receipts, before the sales pitch

views for a 250-year-old racecourse, reaching an audience it was told it could not reach
10000
increase in web traffic from a single campaign
50 %
in client contracts protected when reputation was on the line
0 figures
of knowing which journalists actually reply
0 Years

Every number on this page belongs to a real client. Ask us about any of them.

Nobody is ignoring you…

You are not short of ability.

You are short of the right people understanding what you do!

So you keep explaining yourself, in meetings, on calls, in captions nobody reads. And while you are explaining, someone with half your substance is being quoted, booked and remembered, because they worked out how to be understood first.

That gap between how good you are and how you are perceived has a name. We call it the perception gap. It is expensive, it is fixable, and it is almost never solved by posting more.

Most businesses do not have a visibility problem. They have a clarity problem.

What we actually do 

PR, but not the beige kind

Strategic PR Consultancy

Monthly focus sessions for businesses with a capable team who just need someone in the room asking who actually cares about this. You keep the delivery. We keep you honest.

Full-Service PR support

Strong PR does not happen by chance. We plan, create and deliver the stories, press activity and opportunities that keep your business visible, credible and moving forward.

Full-Service PR & Marketing Support

For businesses who want their profile raised but do not have the time or team to make it happen. We plan the stories, create the content and get it in front of the right people.

Reputation and Crisis Management

The fastest way to lose ten years of goodwill is to write the wrong statement in the first ten minutes. We have protected seven-figure contracts by getting that ten minutes right.

We start our PR with the truth, not the tactics

1

We listen properly

Before we pitch a single journalist we work out the gap between how you are seen and how you want to be seen. Most people skip this and go straight to a press release. It shows.

2

We find the story you have been hiding

Usually because you decided it was “not professional.” It is nearly always the headline.

3

We put it where it counts

Not where it looks best on a slide. Where the people who can buy from you will actually see it.

4

We tell you what worked, and what did not

Enquiries, not impressions. If something underperformed we will say so, because pretending otherwise wastes your next three months.
We will also tell you when an idea is weak.
Lovingly, and early, which is considerably cheaper than finding out in public.

How we work

That is the actual difference here. Plenty of agencies will agree with you enthusiastically and invoice you monthly.

We are led by a Chartered PR Practitioner with nearly 20 years behind her, which is exactly why we will tell you the press release is not your problem.

You are not paying for someone to say yes. You are paying for someone who has seen this go wrong before.

  • Chartered PR Practitioner (Chart.PR)
  • CIPR accredited
  • CIPR Yorkshire & Lincolnshire committee
  • Multi-award winning

Amie-Leigh Minshull

  • CEO & Founder
    Chartered PR Practitioner (Chart.PR)
  • CIPR accredited
  • CIPR Yorkshire & Lincolnshire committee
  • Nearly 20 years in the industry
  • Business speaker

Amie-Leigh has spent nearly 20 years working out why good businesses go unnoticed, and then doing something about it.

She is a Chartered PR Practitioner and CIPR accredited, and she sits on the CIPR Yorkshire and Lincolnshire committee. Her background covers in-house and agency work across technology and telecoms, health and wellness, pharmaceuticals, fashion, food and drink, transport and logistics, energy, aerospace and defence, finance and education.

She specialises in PR strategy, media and influencer relations, thought leadership and crisis communications. Which is the formal way of saying she knows which journalists reply, what they are sick of receiving, and what to write in the first ten minutes when something has gone badly wrong.

She also speaks at business events, mostly about the things founders are advised not to say out loud.
She will tell you the truth in the first meeting. It saves everyone six months.

Testimonials

Not sure which one you need? That is what the call is for.

Stop being the best-kept secret in your industry

One call, no pitch, no obligation. We will tell you honestly whether PR is your next best move or whether something else needs fixing first. If it is the latter, we will say so, even though it costs us the work.

Book a discovery call today, you run the business. We’ll make sure people know about it.