Wardour Fire and Security

CASE STUDY

Wardour Fire & Security

Thought Leadership + Media Relations:

From tech networks to trusted safety specialists

The brief

When Simon Pell first got in touch at the beginning of last year, he was at a crossroads. After years in technology and telecoms, he was ready to step fully into the fire and security industry by launching a new arm of his company.

The challenge? No one in this new sector knew who he was. He needed to build credibility fast, position Wardour Fire & Security as a trusted operator, and show that this was more than a sideline; it was a serious, specialist offer backed by real expertise.

“I knew what I wanted Wardour Fire & Security to become. I needed other people to see it too.”

The strategy

We started by tightening the story. Wardour’s roots in IT and telephony gave Simon a strong technical foundation. Still, the fire and security audience needed something different: confidence in compliance, safety, and experience in high‑stakes environments.

Our PR plan focused on four pillars:

Messaging and positioning – Refreshing Wardour’s narrative so it clearly articulated the pivot from Wardour Secure Networks into a dedicated fire and security specialist, with language that resonated with risk‑aware buyers rather than tech buyers.
Thought leadership – Developing angles that showcased Simon’s expertise, from the importance of accredited training to the realities of designing compliant systems for SMEs and complex sites.
Media relations – Targeting the trade titles that mattered in the sector, rather than chasing general coverage, to build instant recognition with the right decision‑makers.
Awards and recognition – Identifying opportunities that would validate Wardour’s diversification and give third‑party proof of its success, including the Lincolnshire Business Awards.

Everything was anchored in one goal: to make Wardour Fire & Security feel like a known, trusted name in a market where trust is everything.

The work

With the foundations in place, we moved quickly.

We refined Simon’s bio and company overview so every introduction – from website copy to award entries – told a consistent, confident story about Wardour’s evolution and ambition.
We created and pitched thought‑led ideas that demonstrated depth of knowledge rather than sales messages, aligning with the sector’s focus on standards, regulation, and best practice.
We secured targeted coverage in key trade outlets, including International Fire & Safety Journal, Security Journal UK and PSI Magazine, positioning Simon as an emerging authority in fire and security.
We supported Wardour in evidencing its investment in training and accreditation – including EAL Level 3 qualifications and membership of bodies such as the British Fire Consortium – weaving these into media stories and award entries to underline credibility.

This wasn’t about noise. It was about making sure that when prospects researched Wardour Fire & Security, they found a joined‑up story of expertise, accreditation and growth.

The impact

Within just three months of launching its fire and security arm, Wardour had moved from “new name” to “serious contender” in the eyes of its market.

new clients secured

increase in profits

50 %

Shortlisted as a Top 3 for Business Diversification Award

23 new clients secured in three months, demonstrating a strong appetite for the new fire and security offer.
15% increase in profits, proving the commercial value of the diversification.
Shortlisted as a Top 3 finalist for the Business Diversification Award at the 2025 Lincolnshire Business Awards, recognising the scale and success of the pivot.

Behind the scenes, Wardour also invested in significant training and upskilling, achieving industry‑recognised certifications in alarm systems, extinguishers and fire doors – a story we made sure to surface in both media and award entries.

“The PR meant that when people heard of us, they didn’t see a brand‑new player, they saw a specialist who’d done the work.”

What’s next

Today, Wardour Fire & Security is continuing to build on that momentum. The business has completely moved away from its IT and telecoms background and is expanding its fire and security services, exploring advanced technologies such as smart systems and integrated safety solutions, and deepening its partnerships with local suppliers across Lincolnshire.

The goal for the next 12 months is clear: double the client base while maintaining the same level of precision, compliance and care that has underpinned the company’s success so far.

For Simon, PR has been the bridge between a bold strategic decision and the trust needed to make it work. When the right story lands in the right places, diversification stops being a risk and starts becoming a growth story.