Shh PR

PR has a visibility problem.

Most PR agencies are built for one thing: activity.

Press releases. Coverage reports. Endless updates.

But activity isn’t authority. 

And visibility isn’t influence. 

Scaling female founders need something different. 

They need PR that builds credibility, momentum and market leadership. 

That’s why Shh! PR exists.

Amie Sitting on Floor with Magazines spread around her

We build authority, not noise.

We’re a strategic PR partner for founders who are growing fast and ready to step into industry leadership. 

Our philosophy is simple:

  • Attention is earned through story, not volume. 
  • Authority is built through sharp thinking, not safe messaging. 
  • Female founders deserve more visibility and more credit than they receive.

We don’t chase coverage.

We engineer it.

We don’t wait for journalists to notice you. 

We make you impossible to ignore.

Why we champion female founders

Women are building some of the most exciting, high-growth companies in the world, yet they remain under‑represented in the media, under‑estimated by investors, and under‑credited for their expertise.

We’re here to change that.

We help female founders:

  • Claim their authority

  • Lead conversations in their industry

  • Build reputations that accelerate commercial growth

  • Step into visibility without apology, hesitation, or dilution

This isn’t “PR for women.” It’s PR that finally reflects the scale, ambition, and impact of women‑led businesses.

Strategic PR for the scaling phase

Shh! PR founder Amie-Leigh sat on a chair facing a female business owner during a 1:1 consultation

Growth‑stage companies don’t need fluff. They need PR that supports:

  • Fundraising

  • Market expansion

  • Category creation

  • Talent attraction

  • Reputation management

  • Commercial credibility

We specialise in the kind of PR that moves businesses from “one to watch” to industry authority.

Our approach

1. Story first

We weaponise your founder story and business narrative into something journalists want and your market remembers.

2. Authority always

Every piece of visibility builds credibility. Every placement strengthens your position. Every message reinforces your leadership.

3. Commercial impact

PR should accelerate growth, not sit in a vanity folder. We focus on outcomes that matter to scaling companies.

Who we work with

We partner with founders and leadership teams who are:

  • Scaling fast
  • Delivering real results
  • Ready to become recognised voices in their industry
  • Serious about visibility that drives commercial outcomes

 

If you want safe, beige PR, we’re not your agency.

If you want momentum, authority, and strategic visibility, we’re your people.

Meet the team behind noise-free PR

We’re strategists, storytellers, and unapologetic champions of female‑led businesses. We bring sharp thinking, fast execution, and a deep understanding of what journalists actually want.

We don’t just get you into the conversation. We position you at the centre of it.

Amie-Leigh Minshull

Amie-Leigh Minshull

CEO & Founder
View Bio

Amie-Leigh Minshull

Amie-Leigh Minshull

CEO & Founder

Amie-Leigh Minshull

Amie-Leigh Minshull

CEO & Founder

With nearly 20 years of experience in public relations, Amie-Leigh understands what it takes to build visibility, credibility, and influence. A CIPR-accredited PR practitioner and committee member for CIPR Yorkshire & Lincolnshire, she specialises in PR strategy, media and influencer relations, thought leadership, and crisis communications.

Amie-Leigh has worked across a wide range of in-house and agency roles, partnering with clients from start-ups to established organisations to help them cut through noise, shape clear narratives, and earn trust where it matters most.

Her sector experience spans technology and telecoms, health and wellness, pharmaceuticals, fashion, food and beverage, transport and logistics, energy, aerospace and defence, finance, education, lifestyle, and professional services, giving her a broad commercial perspective and the ability to adapt PR strategies to complex, highly regulated, and fast-moving environments.

Ross Minshull

Ross Minshull

Business Consultant

Ross Minshull

Ross Minshull

Business Consultant

Ross is an experienced business consultant and project manager with a strong background in strategic development and organisational growth. In addition to his role at the University of Nottingham, where he supports innovative sustainability projects, Ross plays a pivotal role at Shh! PR as a business consultant. He works closely with clients to guide them through critical phases of growth, helping build solid operational foundations that enable long-term success.

Combining sharp analytical insight with real-world business experience, Ross helps brands clarify their vision, optimise their structures, and implement strategies that unlock their full potential. His approach is both pragmatic and forward-thinking, ensuring that each client not only navigates current challenges but is also equipped to thrive in a competitive marketplace. Ross is passionate about empowering businesses to scale sustainably, with clarity and confidence.

Hannah Worrall

Marketing Specialist

Hannah Worrall

Marketing Specialist

Hannah Worrall is the founder of our partner company, Your Brand Lab, a full-service marketing and content agency built to cut through the fluff and help businesses get seen, get leads, and actually grow. With over 15 years’ experience across sales, brand, content, and events, she knows exactly how to turn marketing from a time-waster into a revenue-driver.

After working across industries from STEM to retail to professional services, delivering real commercial results, not just “awareness”. Hannah spotted a huge gap: too many small businesses were stuck with disconnected, short-term marketing that didn’t reflect their brand or move the needle. Your Brand Lab was launched in 2025 to fix that, making high-quality, strategic marketing accessible to businesses who want more than just social posts; they want actual impact.

Since rebranding and expanding in 2025, Your Brand Lab has grown from a solo consultancy into a full creative agency with a dedicated content studio, an expanding team, and a rock-solid reputation for results. With a high client retention rate and most new business coming from referrals and repeat work, the agency focuses on what works: building brands that people trust and marketing that actually converts.

Willow

Chief Morale Officer

Willow

Chief Morale Officer

Willow joined our team as the official office dog, bringing instant joy and a much-needed dose of playfulness to our daily grind. Her core responsibilities include boosting team spirits with enthusiastic tail wags, enforcing mandatory cuddle breaks during intense work sprints, and providing expert-level snack detection from up to 50 metres away.

With a knack for unimpressed stares during Teams calls and a talent for redefining our dress code (fur accessories now mandatory), Willow has quickly raised the bar for Employee of the Month. She’s not just a pet—she’s the furry heartbeat of our collaborative culture.

Ready to build authority?

If you’re scaling something serious, your story deserves to be heard, loudly, strategically, and by the people who matter.