You've built something powerful.
Most founders don’t come to Shh! PR because they want “PR”.
They come because they’re tired of feeling like the world hasn’t caught up with who they really are.
They have a vision of how they want to be seen but the outside perception doesn’t match the inside truth.
The gap is painful. It’s costly. And it’s unnecessary.
Shh! PR exists to close that gap.
We help female founders step into the visibility, authority and recognition they’ve earned, not by shouting louder but by aligning perception with reality.
Who We Are
Shh! PR is a strategic communications consultancy led by Chartered PR Practitioner, Amie-Leigh Minshull – a woman who has spent her career helping leaders articulate who they are, what they stand for, and why they matter.
Not through fluff. Not through noise. Not through “getting your name out there”.
But through clarity, narrative and reputation; the foundations of how people truly see you.
We don’t believe in performative PR.
We don’t believe in visibility for visibility’s sake.
We don’t believe in chasing headlines that don’t move your business forward.
We believe in perception, the real engine of influence.
What We Believe
Women are building some of the most exciting, high-growth companies in the world, yet they remain under‑represented in the media, under‑estimated by investors, and under‑credited for their expertise.
We’re here to change that.
You don’t need to become someone else to be seen. You need the world to finally see you.
You deserve:
- to be understood without over-explaining
- to be recognised without fighting for space
- to be respected without diluting your voice
- to be visible without compromising your values
You deserve a reputation that reflects your reality, not the watered-down version the world has settled for.
What We Do
We help you:
- understand how people currently see you
- uncover why that perception exists
- shape the narrative you want to be known for
- build visibility that supports your goals
- strengthen your reputation as you grow
- protect your brand when scrutiny arrives
It’s PR, yes. But not the kind you’ve seen before.
It’s strategic.
It’s ethical.
It’s commercially aligned.
It’s emotionally intelligent.
And it’s built around you, not the algorithm.
Why It Matters
Because when people finally see you clearly:
- opportunities find you
- journalists call you
- clients trust you
- your message lands
- your leadership expands
- your confidence returns
You stop feeling like you’re pushing uphill.
You start feeling like you’re stepping into the version of yourself you’ve always known was there.
Meet the team behind noise-free PR
We’re strategists, storytellers, and unapologetic champions of female‑led businesses. We bring sharp thinking, fast execution, and a deep understanding of what female founders actually want.
We don’t just get you into the conversation. We position you at the centre of it.
If you’re ready to be seen in the way you’ve always imagined… you’re in the right place.
Amie-Leigh Minshull
CEO & Founder
With nearly 20 years of experience in public relations, Amie-Leigh understands what it takes to build visibility, credibility, and influence. A CIPR-accredited PR practitioner and committee member for CIPR Yorkshire & Lincolnshire, she specialises in PR strategy, media and influencer relations, thought leadership, and crisis communications.
Amie-Leigh has worked across a wide range of in-house and agency roles, partnering with clients from start-ups to established organisations to help them cut through noise, shape clear narratives, and earn trust where it matters most.
Her sector experience spans technology and telecoms, health and wellness, pharmaceuticals, fashion, food and beverage, transport and logistics, energy, aerospace and defence, finance, education, lifestyle, and professional services, giving her a broad commercial perspective and the ability to adapt PR strategies to complex, highly regulated, and fast-moving environments.
Ross Minshull
Business Consultant
Ross is an experienced business consultant and project manager with a strong background in strategic development and organisational growth. In addition to his role at the University of Nottingham, where he supports innovative sustainability projects, Ross plays a pivotal role at Shh! PR as a business consultant. He works closely with clients to guide them through critical phases of growth, helping build solid operational foundations that enable long-term success.
Combining sharp analytical insight with real-world business experience, Ross helps brands clarify their vision, optimise their structures, and implement strategies that unlock their full potential. His approach is both pragmatic and forward-thinking, ensuring that each client not only navigates current challenges but is also equipped to thrive in a competitive marketplace. Ross is passionate about empowering businesses to scale sustainably, with clarity and confidence.
Willow
Chief Morale Officer
Willow joined our team as the official office dog, bringing instant joy and a much-needed dose of playfulness to our daily grind. Her core responsibilities include boosting team spirits with enthusiastic tail wags, enforcing mandatory cuddle breaks during intense work sprints, and providing expert-level snack detection from up to 50 metres away.
With a knack for unimpressed stares during Teams calls and a talent for redefining our dress code (fur accessories now mandatory), Willow has quickly raised the bar for Employee of the Month. She’s the furry heartbeat of our collaborative culture.
Ready to build authority?
If you’re scaling something serious, your story deserves to be heard, loudly, strategically, and by the people who matter.