Strategic PR for Businesses Ready to Scale
Visibility shouldn’t be a privilege. And credibility shouldn’t be left to chance.
Yet too many brilliant founders struggle to be seen. At Shh! PR, we exist to change that – strategically, sustainably and unapologetically. We’re here to help growth-focused entrepreneurs and leadership teams build authority, credibility, and momentum through strategic PR.
We work with businesses that are doing well, but know they could be doing better if the right people were paying attention.
Our Mission
To help ambitious businesses rise above the noise and earn recognition that supports real growth, through smart, strategic PR.
We work with founders and leadership teams who are:
Building something serious
Delivering real results
Ready to be seen at a higher level
Whether you’re launching, scaling, or repositioning, we help you clarify your message, strengthen your positioning, and secure media coverage that aligns with where your business is going next.
Why We Do What We Do
Too many strong businesses struggle to gain traction in the media. Not because they lack quality, but because their story isn’t clear, confident, or being told in the right places.
We’re here to fix that.
At Shh! PR, we combine:
Senior-level PR strategy
Deep media expertise and relationships
Commercial thinking
A clear, structured approach to visibility
From shaping your narrative to securing meaningful press coverage, we handle the PR properly, so it supports your growth instead of distracting from it.
What Makes Us Different
- We specialise in PR for growth-stage businesses
- We deliver senior-level thinking, not junior execution
- Every strategy is tailored, never off-the-shelf
- We focus on long-term authority, not just one-time mentions
- We think commercially, not just creatively
This isn’t PR for noise.
It’s PR that moves your business forward.
Let's Build Your Authority
You’ve already built something worth talking about. Now it’s time to make sure the right people hear about it.
With the right PR strategy, your brand can build trust, open doors, and step confidently into its next phase of growth.
And we’d love to help you do that.
Meet The Team
Amie-Leigh Minshull
CEO & Founder
With nearly 20 years of experience in public relations, Amie-Leigh understands what it takes to build visibility, credibility, and influence. A CIPR-accredited PR practitioner and committee member for CIPR Yorkshire & Lincolnshire, she specialises in PR strategy, media and influencer relations, thought leadership, and crisis communications.
Amie-Leigh has worked across a wide range of in-house and agency roles, partnering with clients from start-ups to established organisations to help them cut through noise, shape clear narratives, and earn trust where it matters most.
Her sector experience spans technology and telecoms, health and wellness, pharmaceuticals, fashion, food and beverage, transport and logistics, energy, aerospace and defence, finance, education, lifestyle, and professional services, giving her a broad commercial perspective and the ability to adapt PR strategies to complex, highly regulated, and fast-moving environments.
Ross Minshull
Business Consultant
Ross is an experienced business consultant and project manager with a strong background in strategic development and organisational growth. In addition to his role at the University of Nottingham, where he supports innovative sustainability projects, Ross plays a pivotal role at Shh! PR as a business consultant. He works closely with clients to guide them through critical phases of growth, helping build solid operational foundations that enable long-term success.
Combining sharp analytical insight with real-world business experience, Ross helps brands clarify their vision, optimise their structures, and implement strategies that unlock their full potential. His approach is both pragmatic and forward-thinking, ensuring that each client not only navigates current challenges but is also equipped to thrive in a competitive marketplace. Ross is passionate about empowering businesses to scale sustainably, with clarity and confidence.
Isobel Yates
Digital PR Intern
Isobel Yates is a Digital PR Intern at Shh! PR, where she brings enthusiasm, creativity, and a growing skill set to the agency’s digital campaigns. In her role, she contributes to content ideation, media outreach, and online brand amplification, helping clients grow their presence in meaningful ways.
Before joining Shh! PR, Isobel gained experience within the marketing sector of fashion industry and customer-facing roles, where she honed her communication and problem-solving abilities. These skills now serve her well in the fast-paced world of public relations. Her academic background and hands-on approach reflect a genuine passion for media, storytelling, and building impactful narratives.
Eager to expand her industry knowledge, Isobel is embracing her role with drive and curiosity, quickly becoming a valued member of the team. With a strong foundation and a proactive mindset, she’s set to make her mark in the world of digital PR.
Hannah Worrall
Marketing Specialist
Hannah Worrall is the founder of our partner company, Your Brand Lab, a full-service marketing and content agency built to cut through the fluff and help businesses get seen, get leads, and actually grow. With over 15 years’ experience across sales, brand, content, and events, she knows exactly how to turn marketing from a time-waster into a revenue-driver.
After working across industries from STEM to retail to professional services, delivering real commercial results, not just “awareness”. Hannah spotted a huge gap: too many small businesses were stuck with disconnected, short-term marketing that didn’t reflect their brand or move the needle. Your Brand Lab was launched in 2025 to fix that, making high-quality, strategic marketing accessible to businesses who want more than just social posts; they want actual impact.
Since rebranding and expanding in 2025, Your Brand Lab has grown from a solo consultancy into a full creative agency with a dedicated content studio, an expanding team, and a rock-solid reputation for results. With a high client retention rate and most new business coming from referrals and repeat work, the agency focuses on what works: building brands that people trust and marketing that actually converts.